Digital Marketing Management

Website Design, SEO, Social Marketing etc


My prices and availabilty are simple and clear, however, you may also be eligible for an E-Funding Grant' - !!!

0# More info here . . .»

How much do I charge . . .

For short term work (less than 16 hours per month) - I charge £35.00 per hour
For medium term work (between 17 and 40 hours per month) - I charge £30.00 per hour

For long term work (more than 45 hours per month for a minimum of 6 months) - I charge £25.00 per hour.

I do not provide fixed 'packaged prices':

I do however, provide fixed price quotes, but only AFTER after we have discussed and agreed what is the best solution for you.

I may even be prepared to give you the information you need to get what you want FOR FREE - I am prepared to do this - I get satisfaction and value out of giving - it is good for my spirit - You may also qualify for a 50% E-Funding Grant?!

GET TO THE TOP

You will be dealing with a professional . . .

Please recognise that YOU will ALSO have to do some work - and the following information on this page will give you an idea of what we can do together - so please read on - or click here to go to my home page and find out more about me.

To exit this dropdown box, please click / tap anywhere outside the box and continue to scroll and browse - or you may ring me directly on:

E-Commerce, Website Design, SEO, Social Marketing - Prices:

Selling from gumtree or ebay using paypal buy now buttons or a simple shopping cart system is relatively cheap and simple, however, I can manage this for you or train you to do it better for yourself.
Progressing to a more commercial e-commerce website, with SSL and 256Bit Encryption, your own merchant facility, card readers and mobile card facility is something I can manage for you.
I have a Masters Degree in E-Commerce, and can support you with greater perspective than many other 'design based or SEO ' web providers.

Website design and online sale integration:

I can point you in the right direction to get a BLOG FOR FREE, or a domain and hosting for only £1.99 per month - so you can design and develop your own website with unlimited pages, apps and plugins FOR FREE.
The cost of a website designed by me, with basic but effective SEO, will likely cost between £150.00 and £750.00
If you are a not for profit organisation I may be prepared to reduce my prices in addition to offering you the 50% E-Funding Grant.
I prefer to host all the domains that I work on (but it is not essential) - it just makes life much easier for everyone - the cost of my 'supported web hosting' is £9.99 per month per domain.

Focus on what you are good at - don't juggle with everything. . .

get to the top

Knowing what you want and knowing what the best solution is - can be a problem in itself - I can manage this for you.

If however, you know what you want, and you have the time and inclination to manage all your digital marketing, then I will point you in the right direction FOR FREE, however, my services are geared for those who want or need more SUPPORT AND MANAGEMENT - so they can continue to focus on what they are good at - and allow me to manage their digital marketing successfully.

As an example, you may want a bespoke design that allows for a number of functionalities to take place. You may want the opportunity to log in to the 'back end of a dashboard' to edit different bits, to edit and review pages, to add or change profile pages, to upload pictures or event details etc. You may also want to enable clients and service providers the opportunity to log in and upload information - you may also want certain pages password restricted.
Web design and development has changed significantly with cloud technology, and this has enabled software providers to market their 'functional business solutions' via apps and plugins. These may be available for FREE on a trial basis, or FREE with a more basic package. When there is a cost, it tends to be on a monthly basis and be much more affordable and scaleable than a few years ago. This means that you may be able to have all the functionality you require for very little set up cost and for very little maintenance. The same principle applies to online sales and e-commerce sites - cloud technology has reduced costs and made online selling easier for the end user - even those with little or no online experience.
Get to the Top can highlight these opportunities to you at the start, and won't try and hide these cost saving opportunities from you, OR CHARGE YOU FOR A GREAT SERVICE JUST BECAUSE YOU DON'T KNOW THE PRICE OR AVAILABILITY - we only offer what we would want for ourselves - we are friendly, honest and trustworthy, and not motivated by profit.

You may even qualify for our 50% E-Funding Grant - but HURRY it won't last for long.

Digital Marketing Management

gettothetop

E-Commerce, online sales, paypal buy now buttons, shopping cart systems, merchant account status, stock control, mobile shopping, social sales, ebay and gumtree, e-mail sales, affiliate and merchant sales, landing pages, Serif, EKM Powershop, Magento, Zoomla, CMS, Web design, web graphics and cartoons, web development, blogs, wordpress, Yoast, RSS feeds, SEO, original copy content, infographics, logo's, video's, skype, webinars, YouTube, Call to Action, Quality Score, PPC on google adwords, email campaigns, social wi-fi marketing, sms marketing, banners, analytics, apps, plugins, registration forms, schema, rich snippets and knowledge box development, on page and off page competitor analysis and benchmarking, google business, google maps and google+, social media, facebook, linkedIn, instagram and twitter, social marketing, social advertising, social business, KPI's and ROI, pressure from stakeholders or from other departments and channel partners or merchants and affiliates etc - can you manage all of this . . . I specialise in managing ALL OF THIS.

Project Management

You may have the details for a specific online venture and be at the point of obtaining quotes. Get to the Top can provide you with a project management service that will save you time and money AND will achieve the required results.
I am an experienced project manager and can manage the appointment of individuals or companies to provide you with specific skills to contribute towards the successful completion of a new or exsiting venture.
This is a service that is often lacking in the marketplace, and one that allows you to focus on your other commitments and / or to oversee the management of your project without as much pressure. Find out more with a free consultation.

07931 326 164


07931 326 164

#1 Website Legalities

Cookie Policy & Privacy Policy etc


We can support you with this - it is straighforward for us. Failure to comply could result in fines.

#1 - More Info here . .»

European and UK Laws

All websites are legally obliged to display a cookie policy or the owners may be liable to a fine.
We can support you with this FOR FREE - if nobody else has discussed this with you - you need to be concerned about their credentials and lack of understanding and support.

privacy policy

Privacy Policy

A privacy policy is a document telling visitors to your site what information you collect and what you do with that information. Very simply: it is a short explanation of what you are doing to observe visitors to your website.
It is normal practice to include this as part of your cookie policy!

Your Terms & Conditions

If you are selling online then you need to be aware of the DSR - Distance Seling Regulations. These provide customers with a legal right to have their money back or have the goods returned - subject to your specified conditions. It is essential for you to consider these and to make them clearly available for your customers before they purchase. We can support you with this - it is straightforward for us - don't worry, however, if nobody else has discussed this with you - you need to be concerned about their credentials and lack of understanding and support.

#2 Website Content

Protect & honour original content


Website content should be as original as possible. Copying content may result in legal action - we can help you.

#2 - More Info here . .»

Who owns the content at a website?

Contrary to popular belief, in some countries (including the UK) the copyright for design and content actually stays with the designer by default. What the client pays for is the right to use the commissioned design work in a particular context (i.e. your website). All our web design projects will state in no uncertain terms that
"Once full payment has been received you have full access and ownership to all the site’s resources in its signed off state".
This simple but legal statement is very important for anyone publishing articles or books, as they are the authors - so they need the credit.

Plagiarism, copyright and GOOGLE

plagiarism

According to SEO Legal - "Complaints of copyright infringement involving websites are relatively common; and infringement lawsuits can be ruinous. It therefore pays to be careful. Whatever one may think of the law of copyright, ignorance isn't going to impress a judge."
Get to the Top can support you with this - it is straighforward for us. Failure to comply could result in fines.

Original copy / content is VERY IMPORTANT.
One of the most common ways to obtain general information is to copy and paste info from the iNTERNET, however, this must be edited to produce your own original copy to avoid plagiarism.

The same applies to images - so always make an effort to take original photo's - I can help you with writing original copy writing and creating images and logo's etc.

Google - may penalise you for duplicate content

Google strive for original content and without it you will not achieve any high ranking pages on google.

Any and all content provided to us, unless we are contracted in to write original copy, will have to be provided to us in a word format. You will be responsible for all the wording and the layout and structure of the sentences and chapters etc - unless you want me to put the time in to do this for you. The same applies to images.

The actual design of the page and the style of the wording and images etc will be done by me and agreed / guided by you - if we use 'wordpress', then the appearance of the website may be altered at the touch of a button and you will be given various 'themes' to consider - these can be made more bespoke with your own logo and colour preferences and the use of sliders etc.

duplicate content

#3 PUBLIC OR CIVIL LIABILITY


Don't forget to display your professional credentials such as insurance and any professional accreditations.

#3 - More Info here . .»

Get to the Top has Civil Liability Insurance that provides cover against any work it provides that leads to criminal or civil claim. Simialarly, you may have appropriate Public Liability Insurance. It is good practice to display your insurance as honest reassurance for customers.

insurance

#4 MOBILE WEBSITES


At least one 4G mobile broadband service is now available to 89.5% of UK premises. Are you losing business?

#4 - More Info here . .»

According to an 'ofcom' media report from 2015 - "Smartphones have overtaken laptops as the UK internet users’ number one device.
We’re spending two hours online on our smartphones every day; twice as long as laptops and PCs
Superfast 4G is helping change the way we shop, bank, watch TV and communicate.

If your website is not geared up for mobile users then you are losing business - ALL THE WEBSITES I DESIGN ARE GEARED FOR MOBILE USE.

mobile website

For more information and specific pricing for Mobile Digital Marketing - please click here

#5 Website Clicks & SEO


Do you have "knowledge boxes" - being on the 1st page of google is not enough - you need to be noticed!

#5 - More Info here . .»

Your main options are:

  • PPC - Google Adword campaign's can improve your visual appearance - we are 'qualified to do this'
  • Achieve google 1st page listing for selected keywords - we are experts at SEO this - HOWEVER, WEBSITE CLICKS ARE MORE IMPORTANT THAN SEO - SO I WILL SHOW YOU THE BIGGER PICTURE.
  • Facebook Business - this operates on a similar basis to google - and maybe more effective for you - we are experts at this.
  • Promote your website directly - via email or social media - we are experts at this
  • Get listed in online directories or with online business finders such as Yelp and Bark - we are experts at this.

knowledge-box

You will have noticed more and more 'knowledge box' inserts on google - they are generated FOR FREE by google and are inserted above the top ranking SEO website or on the top right hand side of the 1st page - we can help you develop these.

OUR TIPS TO "GET TO THE TOP":

Google have confirmed that the number one factor in ranking is the CTR - Click Through Rate - the more your website is clicked on following a specific keyword search, then the higher google will position it on their search pages.

  • CTR's - using Facebook Advertising and Social Marketing
  • CTR's - use schema rich snippets
  • CTR's - Factor in own branded url in keywords
  • CTR's - aim for longer / more specific keword phrases
  • CTR's - Experiment with call's to action and USP's
  • SERP's - on page SEO -MAXIMISE maps/locations/
  • SERP's - on page SEO - MAXIMISE internal blog links
  • GOOGLE KNOWLEDGE GRAPH / ANSWER BOX - search-result-style title and link below the answer - VIA SCHEMA
  • GOOGLE KNOWLEDGE GRAPH / ANSWER BOX - unique URL - also think about what the user 'will want next'
  • ANSWER BOX AND SERP's - how to maximise

#6 Social Wi-Fi Marketing

This may be something you can benefit from.


Everyone looks for Wi-Fi and we can develop your business with social wi-fi marketing.

#6 - More Info here . .»

We have a specific Free Wi-Fi website dedicated to this provision - www.freewi-fi.co.uk

The design of this 'freew-fi website' uses php and HTML5 to provide many effects that you may also like on your website - inlcuding video and drop down FAQ's and answers - these can be provide for you and are affordable.

#7 SMS - text Marketing

SMS marketing needs consideration


Sms / text marketing maybe more powerful than a website to promote your venture.

#7 - More Info here . .»

We have a specific website dedicated for this service - www.freesmsmarketing.co.uk

#8 Back to basics

We can support your business is many ways


I have spent over 30 years developing new business ventures and supporting established organisations

#8 - More Info here . .»

I am an experienced management consultant and have been contracted in by multi-national companies (I saved Nabisco £1.8 million with a restructuring of their distribution operation).

I have worked alongside company directors and undertaken specific cost saving projects. I have run sales teams and helped set up new ventures for SME's and also individual traders.

I have supported individuals and teams involved in Network Marketing and have helped them improve their marketing and increased their network reach.

I have supported individuals set up their own self-employed venture and helped them develop an online presence and develop at an affordable and successful pace.

I can combine conventional business support with new online and mobile marketing to help you with intelligent business solutions - I can help you - ring Marcus Pearson - 07931 326 264

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